Press Kit & Expert Source — 970 Locksmith

Hi [Editor / Reporter],

I'm Yossi from 970 Locksmith Fort Collins — the highest-rated locksmith in Northern Colorado (5.0/381 Google reviews, locally owned since 2016). Owner Omer is a Master Locksmith with 10+ years of field experience.

Wanted to flag that Omer is available as a local expert source on any of these recurring Fort Collins stories:

• Car theft & key cloning trends in Northern Colorado (we see the data first — lost-key calls, transponder programming requests, vehicles with stolen fobs)
• Smart-home / smart-lock security (which brands actually work, what Fort Collins homeowners are buying)
• Holiday / move-out / weather-related lockout patterns (CSU move-out week, December cold snaps, etc.)
• Property-manager security best practices for the Fort Collins rental market

No paywall, no flackery, no quotes-by-committee — just a working locksmith with on-the-ground data and a willingness to be quoted by name.

Email this address or call (970) 397-2002 for Omer directly. We can usually turn a quote around same-day.

Yossi
Ya Ace Media (web/marketing partner)
On behalf of 970 Locksmith Fort Collins
2519 S Shields St, Fort Collins, CO 80526

Hi BizWest team,

970 Locksmith Fort Collins might be an interesting Northern Colorado small-business profile candidate.

The angle: founded by Omer (Israeli-trained Master Locksmith) in 2016 with one van and a phone. Grew to 3 vans + 5 employees in 9 years — entirely through 381 5-star Google reviews and zero spend on national lead-gen networks (the industry norm). 22-minute average response inside Fort Collins. Locally owned, not franchised.

What's unique editorially:
• Bucks the locksmith industry trend of franchise / lead-gen / "$19 service call" bait-and-switch
• Trains apprentices in-house — currently hiring (open job listings)
• Major beneficiary of CSU move-out / property-manager rental market dynamics
• Specialty work (BMW comfort access, Tesla key cards, 1940s safe manipulation) most locksmiths in town can't do

If you're interested, Omer is open to a sit-down interview at the Shields Street shop. Photos of the van fleet, tool walls, etc. available.

(970) 397-2002 · 970Locksmithservices@gmail.com

Yossi · Ya Ace Media (marketing partner)

Hi KUNC news team,

Public-service story pitch — Northern Colorado consumers losing $400-$800 per call to locksmith bait-and-switch scams.

The problem: Google ads for "locksmith near me" are dominated by national lead-gen networks that pose as local Fort Collins shops. Customer calls thinking they got a local locksmith; the call gets routed to whoever bid highest on the lead. Quote is $19-$39. On-site, the "technician" invoices $400-$800 and demands cash. Customers feel they have no choice — they're locked out at 2 AM.

The story: how to identify a real local locksmith vs. a scam route. Indicators include: physical Fort Collins address verifiable on Google Maps, Colorado business license number, reviews tied to the actual address (not just a generic name), willingness to provide a flat-rate quote on the phone.

Master Locksmith Omer (970 Locksmith Fort Collins, locally owned since 2016) is available as an on-the-record source. He can demo the scam vs. legitimate quoting process and provide the city-by-city data on how often we see this pattern.

Best for: morning news segment, or a 5-min consumer-protection feature.

Call (970) 397-2002 or email 970Locksmithservices@gmail.com to set up a recording session.

Yossi · Ya Ace Media (marketing partner)
On behalf of 970 Locksmith Fort Collins

Hi editorial team,

Pitching a Fort Collins lifestyle / local-character feature.

Headline idea: "Inside the Fort Collins Shop That Still Opens Vintage Safes by Manipulation, Not Drilling"

Master Locksmith Omer at 970 Locksmith Fort Collins (S Shields St, locally owned since 2016) is one of a small handful of locksmiths in Colorado who can still open 1940s-1970s Mosler, Sargent & Greenleaf, and LaGard 3-wheel combination safes by pure manipulation — no drilling. We've done 50+ inherited-safe openings since 2018, often recovering family heirlooms (we recently opened a 1940s Mosler containing a customer's grandmother's wedding ring).

The story:
• Profile of Omer (Israeli-trained, 10+ years field experience) and the shop
• Walk-through of a real safe-manipulation job (we can stage one for photography with customer consent)
• The cultural angle: why safe manipulation as a craft is dying, and what gets lost when locksmiths only know how to drill
• Photos: tool walls (safe wheels, lock cylinders, key blanks), the marked van fleet, Omer at work

Visual gold. Long-format feature potential.

(970) 397-2002 · 970Locksmithservices@gmail.com

Yossi · Ya Ace Media (marketing partner)